royalties.

THE TASK: TO RE-DESIGN THE IDENTITY FOR ROYALTIES. AN EDUCATIONAL PROGRAM FOR YOUNG CREATIVES IN THE MUSIC INDUSTRY.

MY AIM: TO CREATE AN IDENTITY THAT COULD ELEVATE THE PROGRAM AND MAKE IT DESIREBLE TO YOUNG CREATIVES, WHILE KEEPING THEIR KEY BRAND FEATURE, THE BLUE COLOUR.

RESULT: INSPIRED BY SOUNDWAVES, WHICH DISPLAY A TECHNICAL FEELING ALONG WITH PLAYFULL COLOUR COMBINATIONS, THE IDENTITY COMMUNICATES A MODERN, CREATIVE, PROFESSIONAL AND EDUCATIONAL PROGRAM.