nivea.

Large digital advertisement on a city bus stop shelter featuring a man with gray hair and beard holding a container of Nivea Men original care cream, smiling at the camera.
Advertisement for Nivea men's skincare products on a bus shelter with a white background and blue design elements, featuring bottles of moisturizer, a jar of cream, a spray, scissors, and a comb.
Two smartphones display Instagram posts featuring Nivea skincare products, with one showing a person holding a Nivea product against an orange background and the other showing a flat lay of Nivea products with grooming tools on a white surface.
Various Nivea Men skincare and grooming products including after shave balm, eye cream, moisturizer, and gel, along with a pair of scissors, a hairbrush, and a black comb, arranged on a white and blue background.
A flat lay of grooming tools and personal care items, including a black comb, a small pair of hair scissors, an electric cord, a container of Nivea Men anti-tiredness active energy moisturizer, and a hair curling iron, all arranged on a white backgro
Nivea Men skin care products, including face cleansing gel, face care gel, and moisturizer, floating in mid-air on a bright background with an orange and white gradient, accompanied by a pair of black scissors, a power plug, and a black comb.
A young man holding a bottle of vitamin supplements against an orange background.
Three Nivea Men skincare products on a white tiled surface with an orange geometric background. The products include face cleansing gel, moisturizing cream, and face care gel.
A middle-aged man with gray hair and beard holds a container of Nivea Men Anti-Age Gel, smiling at the camera against a solid blue background.
Collection of Nivea Men skincare products, including anti-aging hyaluronic cream, gel, balm, and moisturizer, arranged on a terrazzo tray in a bathroom setting.

DOP; Jannik Nolte
Set design; Cathrin Sontag
art direction; sedsel

TWO TEASER VIDEOS FOR THE RELAUNCH OF THE NIVEA MEN HERO PRODUCTS, AS WELL AS MODEL PHOTOS AND PRODUCT STILLS.

Two smartphones displaying Instagram posts for Nivea, featuring products with a drone delivering them: one with a gift box, the other with body milk bottles.

photography & art direction; Tom medici
Art direction; Martina Hopfner
art direction; sedsel

Two smartphones displaying Instagram posts featuring Nivea products, with decorative backgrounds including flowers, fabrics, and table settings.

photography; DENNY
SET DESIGN; CATHRIN SONTAG
art direction; sedsel

AMAZON PRIME DAY CONTENT FOR NIVEA CORE PRODUCTS.

A blue Nivea deodorant container with an open blue cap, showing white foam being dispensed from the nozzle against a gray background.
A brown medicine bottle with a white cap lying on a gray surface, with white pills or tablets spilling out of the bottle.
A broken amber Nivea Q10 Energy capsule with spilled liquid on a white surface.
Open jar of Nivea Anti-Wrinkle Power White day cream with the lid placed behind on a gray surface.
Close-up of a woman applying a Nivea Q10 Energy capsule near her eye on her cheek.
Person applying lotion or sunscreen on their arm with fingers
Close-up of a woman's face showing her eye, cheek, part of her nose, and lips. There is a patch of clear skin on her cheek.

model; ditte kyed
photography; Samia Rachel
dop; jannik nolte
set design; cathrin sontag
hmu; jamal musa
stylist; Arijana kuhlnlein
art director/creative producer; sedsel

SNACKABLE AND EDUCATIONAL CONTENT IN FORM OF SHORT “SKIN CARE DICTIONARY” VIDEOS AS WELL AS PHOTOS HIGHLIGHTING THE CORE PRODUCTS AND THEIR BENEFITS.

Two smartphones displaying advertisements for Nivea skincare products, with the screens showing close-up images of women with clear skin, and overlaid with product images and German text.
Smartphone displaying an Instagram story about Nivea Derma Skin Clear facial wash with German text, a teal bottle, and a greenish background.
Two smartphones displaying social media stories with images of smiling women, one with a white shirt and the other with a close-up of her face, over a plain gray background.

CONCEPT & DESIGN; SEDSEL

Smartphone displaying an Instagram story featuring a tube of Nivea Derma Skin Clear Nacht Peeling Serum on a tiled surface with instructional text in German.

RECYCLED IMAGES USED TO CREATE A 3 PIECE IG STORY TO HIGHLIGHT EACH DERMA PRODUCT AND EDUCATE THE AUDIENCE, WHILE INCLUDING THEM IN A FUN AND ENGAGING QUIZ.